There are many reasons to #GoGrassfed. And we've got the facts backed by scientific research, not to mention 200+ years of on-the-farm experience, to tell you why. Contribute to Earth Day in April this 2025 and choose sustainable, Aussie Grassfed proteins.
The Australian red meat industry cares for the environment. Here are just a few ways the industry is reducing environmental impact while simultaneously enhancing farm livelihoods and food quality.
For Aussie beef, lamb and goat producers, care for animals and the environment are at the core of what we do. Because so much of our livestock are raised on pasture and natural grasslands, care for the land is critical to our success around the globe. And that care extends from the paddock all the way to the plate, in how generations of family farmers seek to continuously lessen our impacts on the planet at every stage of the process.
