A new look for Australian-lamb.com and Australian-beef.com
As data from the February 2012 study Clicks & Cravings: The Impact of Social Technology on Food Culture shows, the majority of consumers are taking to the web for all things food-related. As we like to keep things fresh here at Meat & Livestock Australia, and (more importantly!) we’re here to serve you, we’ve recently redesigned our Australian Lamb and Australian Beef websites with your needs and interests in mind. Use our revamped, easily navigable interface to find everything you need to know about our products, with plenty of nice things to look at along the way. We do hope you’ll explore—come hungry, and feel free to let us know what you think!
AT A GLANCE: A new, improved and totally spiffy way to learn about Australian Lamb and Beef.
A Proper Welcome
We want you to come in and explore our site…so we figured we’d better make a good first impression! When you arrive at the homepage of Australian-lamb.com and Australian-beef.com, our newest, most exciting photography will be there to greet you. Watch our slider and whet your appetite—and if you like what you see, a simple click of the mouse will take you straight to the recipe. Check back often for snazzy new images.
Colorful. Easy.
To maximize your access to our great content, we’ve streamlined our site menus and added a dark background with a soft, complementary color scheme. Quickly toggle between recipes, cooking tips and product information using the main menu in blue at the top of your screen. Scroll down to the full footer (a top-quality design element) to easily search the site, discover our latest happenings, download our iPhone app and more.
Less Words, More Pictures
As any time-strapped web surfer or smartphone user can testify, sometimes you just don’t have the minutes or the 20/20 vision to read through long paragraphs on a webpage. Images really are worth a thousand words, so we’ve added photos and charts that will help you navigate through the site and discover the information you seek, at a glance. Where you do see words, we’ve kept ‘em easy-to-read, with the dark background, oversized photography and easy-to-read fonts.
The Little Things
Cruising through a website is like driving a car—the little things (cup holders, steering wheel audio controls and so on) can make a big difference. When you’re on our site, we never want you to have to stop and think about how to get from one page to the next. And, if you’re feeling social, we want you to be able to stay connected with a simple click. Small-but-important details, like the small arrows on drop-down menus, social media icons will enhance your experience, and take you right to the page you’d like to visit.